Archive for the ‘Search Engine Optimization’ Category

Apr
21

3 Ways to Help Ensure Your Website is Found by Search Engines

by Jon Crim

3

In my last post, Search Engines and SEO, I discussed how search engines crawl, index and serve results to end users as it relates to SEO. With this information you now know that search engines must find and crawl your website in order for your site to rank for specific keywords.

However, how do you ensure search engines find your website if it’s new? As you can imagine it’s awful hard to rank high within search engine results pages if the search engines never find you to begin with. The good news is that there are a number of things you can do to make sure that search engines find your website. Let’s take a look at three of the most common ways to ensure your site is discovered.
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Categories: Search Engine Optimization, Search Engines, Tips

Mar
10

Search Engines and SEO

by Jon Crim

1

As defined in my post What is SEO and Why is it Important? SEO is the process of enhancing a website to achieve a high rank within search engine result pages for specific keywords. If you’re asking yourself, “What exactly needs to be enhanced to achieve high rank within search engine results pages?” then you’re on the right track.

However, to fully understand what needs to be enhanced we should first take a look at how search engines like Google and Bing crawl, index and serve results.
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Categories: Search Engine Optimization, Web Development

Jan
14

Ethical vs. Unethical SEO

by Jon Crim

8

From my last post What is SEO and Why is it Important?, you should now have a solid understanding of the definition and purpose of SEO. However, as you have researched and investigated the practice of SEO you have likely received mixed information regarding the validity and overall image SEO holds in the web world.

Perhaps you have heard that SEO can make or break an online business bringing in massive amounts of traffic, and in turn revenue. On the other hand, you have probably come across bad practices and even stories of sites becoming delisted from search engines like Google and Bing.

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Categories: Search Engine Optimization

Dec
03

What is SEO and Why is it Important?

by Jon Crim

3

In recent years the practice and topic of SEO has grown exponentially as more and more people turn to the web. If you own a website or develop websites for a living you’ve likely been introduced to the topic, but do you really know what SEO is and why it’s important? To better understand let’s start with the basics.

First off, SEO is an acronym for Search Engine Optimization. Therefore, SEO can most simply be defined as the process of optimizing, or enhancing a website for search engines. “But why?” you may ask. Well, just think about what you did the last time you were looking for something online. Most likely you turned to a search engine, like Google. You simply navigate to Google.com, enter a search term (otherwise know as a keyword) and expect Google to provide you with a set of results relevant to your search. For example, if you search “bikes” you would expect Google to provide you with a list of search results pertaining to bikes.

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Categories: Search Engine Optimization, Web Development